ThinkMarkets - Japan
When I initially started at ThinkMarkets, this was my major project. The core purpose of this initiative was to lightly differentiate the branding for ThinkMarkets's Japanese website to match local preferences.
PROJECT SCOPE
Develop a brand persona that is appropriate for the Japanese market, without losing sight of the global ThinkMarkets brand. Creation of website design, components and images is needed, in addition to a set of icons that align with the local market aesthetics.
DIRECT CONTRIBUTION
I was the designer task to create the visual part of the project. I receive wireframes from our UI/UX team and then discuss with them how we go about the pages. I created the header banners, stickers, and other elements on the site
DESIGN RATIONALE
TYPEFACE
The typeface chosen was Noto Sans JP - generic Japanese font that can be found on Google. This is for ease of use, as well as for maintenance.
COLORS
The colors used are a slightly more saturated set taken from the main TM brand identity. High saturation blues, yellows, red and greens were added.
OVERALL IDEA
The overall idea of this project was to give it a slightly more Asian / Japanese feel to the website as well as other marketing collaterals that support it.
