Slick is a performance management tool and rewards and engagement software rolled in one. It’s flexible, very customizable, and easy to use, making it a truly rewarding experience for the team.
Design a one-page website that will showcase the capabilities of Slick.
I was the solo designer for the project. I discussed with the client and noted the type of brand they want to showcase. I extended their color scheme and updated the typeface.
The typeface I chose for this project is Rubik. It is a free Google font which has a bit of a rounded edge, as well as squarish for its bold weights, so that it does not appear to corporate and sharp, but exudes the feeling of a startup.
The colors are an extension of the "Tradewind" color that they had before. It has about 70% green and 70% blue and a bit of red. So I just extended different shades, plus a yellow that contrasts to create an accent.
The layout is basic 1140px grids and spacing are standard from Bootstrap as well. I added some offsets and diagonal shapes between sections to give a feeling of parallax and off-grid layouts.
The overall idea of this project was to give it a simple and usable look of a startup which is also very reliable. It needs to showcase the capabilities in a tidy manner.